PARK HIVE | Corporate Identity/Web design
Park Hive is a South Korean company specializing in parking lot operations and systems — offering services ranging from control system development and consulting to rental-based parking management. With over 85 branches under management, they were the first company in Korea to introduce parking system rental services at this scale. The project covered the full brand identity: logo, name card, brochure, and website.
Design approach
The PH monogram is built from bold, geometric letterforms — the P in crimson and the H in dark charcoal — with directional arrows accompanying the mark to communicate the flow of vehicles in and out of a parking facility. It's a functional metaphor that's also immediately distinctive. The crimson and near-black palette feels authoritative and modern, and the same directional arrow language carries through the brochure and website, giving the whole system a consistent visual logic.
Process
The arrow-alongside-letterform idea emerged early and proved strong enough to anchor the entire identity. From there, the work was about extending it consistently across touchpoints — the brochure uses the bold graphic language of the logo at large scale, while the website translates the color system and iconography into a clear, navigable experience across desktop and mobile.